SEO | SEO 2.0 |
Link building, manually adding them, submitting static websites to directories, link exchange, paying for links | Getting links, via blogging, writing pillar content, creating link bait, socializing |
On site optimization for spiders. Example: Repetitive page titles concentrating (solely) on keywords | On site optimization for users. Example: Kick ass post headlines |
Competition: You compete with others to be on the first page/in the Google top 10 for keywords | Cooperation: You cooperate with each other sharing fellow blogger’s post on social media, you link to them |
Barter: You give me a link and only then I will give you one | Giving: I link you regardless whether you link back, but in most cases you will, more than once |
Hiding: We’re not doing SEO, we can’t show our client list publicly, generic SEO company | Being open: Welcome our new client xyz, we are proud to work together with them, Rand Fishkin, Lee Odden, BlueGlass |
keywords | tags |
optimization for links and rankings | optimization for traffic and engagement |
clicks, page views, visits | conversions, ROI, branding |
DMOZ | Delicious |
Main traffic sources: Google, Yahoo, MSN | Main traffic sources: Facebook, Twitter, StumbleUpon, niche social news sites, blogs |
one way communication | dialog, conversation |
top down, corporations and old media decide what succeeds | bottom up, wisdom of crowds determines true popularity via participation |
undemocratic, who pays most is on top | democratic, who responds to popular demand is on top |
50% automated, half of the SEO tasks can be done by SEO software | 10% automated, most SEO 2.0 tasks are about content and interaction |
technocratic | emotional |
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Wednesday, December 1, 2010
SEO vs SEO 2.0: Top 15 Differences
These are the 15 most important differences between SEO and SEO 2.0:
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