SEO vs SEO 2.0: Top 15 Differences

These are the 15 most important differences between SEO and SEO 2.0:

SEO	SEO 2.0
Link building, manually adding them, submitting static websites to directories, link exchange, paying for links	Getting links, via blogging, writing pillar content, creating link bait, socializing
On site optimization for spiders. Example: Repetitive page titles concentrating (solely) on keywords	On site optimization for users. Example: Kick ass post headlines
Competition: You compete with others to be on the first page/in the Google top 10 for keywords	Cooperation: You cooperate with each other sharing fellow blogger’s post on social media, you link to them
Barter: You give me a link and only then I will give you one	Giving: I link you regardless whether you link back, but in most cases you will, more than once
Hiding: We’re not doing SEO, we can’t show our client list publicly, generic SEO company	Being open: Welcome our new client xyz, we are proud to work together with them, Rand Fishkin, Lee Odden, BlueGlass
keywords	tags
optimization for links and rankings	optimization for traffic and engagement
clicks, page views, visits	conversions, ROI, branding
DMOZ	Delicious
Main traffic sources: Google, Yahoo, MSN	Main traffic sources: Facebook, Twitter, StumbleUpon, niche social news sites, blogs
one way communication	dialog, conversation
top down, corporations and old media decide what succeeds	bottom up, wisdom of crowds determines true popularity via participation
undemocratic, who pays most is on top	democratic, who responds to popular demand is on top
50% automated, half of the SEO tasks can be done by SEO software	10% automated, most SEO 2.0 tasks are about content and interaction
technocratic	emotional